Starting as a webmaster who migrated to organic search optimization in 1994 and known as "one of the pioneers of SEO," Gregory has architected SEO, search marketing, social media marketing, mobile, TV advertising, reputation management, cyber security and comprehensive digital marketing service solutions to an extremely diverse range of clients including corporations, governments, politicians, celebrities, corporate executives and others.

Clients & Projects have included, but are not limited to, due to NDA adherence; Sony, California Legislative Bureau, Universal, Mazda, Disney, Colony Capital, Gibson Musical Instruments, New Line Cinema, Warner Bros., TomCruise.com, Participant Media, Pacificare, The BBC, Ed Hardy, Led Zeppelin, Lord of the Rings, CBS, FOX, The National Geographic Channel, Relativity Media, Roadside Attractions, Transcendental Meditation, ArtistDirect, Realty Executives International, and many others. 

Gregory’s digital communications and marketing strategy has been responsible for the largest crowdfund for a documentary in history, and the #1 story on Huffington Post for 3 days straight.

Gregory is a regular speaker on all things digital, most recently, at Asia’s premiere Music Industry conference, ‘MuCon,’ in Seoul, Korea, as a guest of the Korean Ministry of Culture, and at USC's Annenberg Program on Online Communities.