In search since 1994, known as "one of the pioneers of SEO," Gregory has provided SEO, search marketing, social media, mobile, TV advertising, reputation management, security, and digital marketing services to an extremely diverse range of clients including corporations, governments, politicians, celebrities, well known executives and others for the last 17 years including Sony, Universal, Roadside Attractions, Mazda, Disney, Gibson Musical Instruments, New Line Cinema, Warner Bros., TomCruise.com, Participant Media, Pacificare, The BBC, Ed Hardy, Led Zeppelin, Lord of the Rings, CBS, FOX, The National Geographic Channel, Transcendental Meditation, California Legislative Bureau, Realty Executives International, and many more. Gregory is a regular speaker on all things digital, most recently, at USC's Annenberg Program on Online Communities. Gregory and Infuse Creative were recently responsible for generating the #1 story on Huffington Post for 3 days for one of their esteemed clients.



In 2003, Gregory was founder/producer of "ESEMS", the very FIRST entertainment focused search engine marketing conference, and also launched  www.SEMCARES.com, the SEM's industry's first SEM volunteer services site, conceived to connect volunteer/discount SEM providers and aid non-profits needing expert SEM help at zero or reduced cost to help non-profit marketing efforts and increase of donations through SEM methodology to non-profits and deserving organizations websites.